How Impulsebyte migrated a combat sports brand to a high-performance WooCommerce stack, boosting speed and scalability.
411 Fight Wear is a premier brand for BJJ and MMA gear. However, their growth was being stifled by a legacy PrestaShop architecture that was rigid and difficult to maintain.
Daily operations like inventory updates required developer intervention, slowing down the marketing team.
The old site wasn't optimized for the 70% of traffic coming from Instagram ads on mobile devices.
We didn't just move data; we rebuilt the engine. The migration to WordPress/WooCommerce provided the flexible foundation the client needed.
We wrote custom scripts to migrate complex variable products (Gis with sizing/colors) and customer order history to ensure zero data loss.
We redesigned the navigation to focus on rapid discovery, splitting collections into distinct Men, Women, and "Gentle Art" (BJJ) categories.
Implemented a lightweight theme structure and localized caching to ensure sub-2-second load times across India.
Streamlined Mobile Navigation
Enhanced Variable Products
The client now has full autonomy over their store, easily managing stock and processing orders without needing a developer for day-to-day tasks. The new site offers a smoother, faster browsing experience that perfectly reflects the grit and discipline of the martial arts community.
"The migration was seamless. Impulsebyte handled the data complexity perfectly."
Gomez-Gracia is the intersection of effortless elegance and feminine confidence.
Experience the transformative power of innovation and seamless solutions with dynamics. Our journey doesn't end with the delivery of a solution.
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Migrate or build to Shopify with impulsebyte, a leading Shopify Agency
Migrate to Shopify with impulsebyte
